The German magazine Die Zeit recently published a very interesting
interview with famous french designer Philippe Starck on the heels of
his much quoted speech at the TED conference last year. In it he
proclaims that his sort of design – is dead. Not only does he say it's
dead, he actually feels ashamed for being a producer of materiality, and
is pondering retirement for a life with more meaning.
For all
young start-up designers out there, being Philippe Starck, or becoming
the Philippe Starck of the 21st century sounds like a beautiful dream.
He's famous, he's wealthy, his tastes are trusted and sought out, he's
designed some of the most beautiful, interesting and simple objects.
He's designed for Microsoft, Aprilia and Target. He's published, he's
quoted, his speaking fees are astronomical... He's done it all.
But...
Is that enough nowadays? We are now in the midst of a backlash against
excessive and unnecessary design, and the interesting thing is that it
is mostly coming from the design world itself. Designers are starting to
realize that their jobs are, well, unnecessary. We are tired of
ourselves. Tired of creating useless things that will pollute our
planet, tired of selling lies so some giant company can become even
richer. We're tired of intentionally confusing consumers, and
purposefully distracting them with shiny colors, eye-candy and slogans.
Designers
seem to be looking for meaning. They are trying to make the word design
less synonymous with websites and products, and more synonymous with
innovation and ideas. Ideas that will help society, organize poorly
designed experiences, inform consumers properly, and give the people the
tools they need to create their own experiences.
If even Philippe
Starck can't find meaning in his job anymore, it's time to re-think
what design really means, and how we can use it for good.
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